Credit Card App UX Sprint

Team: Just Me
Role: UX Designer
Timeline: 2 weeks
Scale: Thousands of users
Technology: Figma

Problem: MVP features for a new financial product and eventual white-label credit card app were in flight, and release 2 features were yet to have thinking or requirements. New to the team and unfamiliar with the product, I was tasked with thinking through the features and creating some user journeys and sample flows over the holiday break.

Process:

Using the experience canvas method, I wrote some storyboards for different users based on the planned feature set, existing features, and strategy document that identified target users
Conducted casual competitive analysis of features and flows to better understand how we could innovate
Distilled screen flows from user journey storyboards
Wirframed the flows using existing visual components, proposing features and integrations along the way

Outcome: Feature outlines and thinking were utilized throughout the design. New feature ideas for the design were pitched to the team and added to our backlog